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After more than 30 years of extensive rapid development, China's footwear industry has accumulated a lot of contradictions, the export-oriented footwear industry, in the face of the international market shrinkage, coupled with the major market countries from anti-dumping and other trade protection measures, China's footwear industry downward pressure, large-scale enterprises appear at the same time, a group of small enterprises closed.
As early as a few years ago, due to rising labor costs, raw materials and exchange rate fluctuations and other factors, there are many shoe companies to transfer production base in Southeast Asia. And China-ASEAN free Trade Area, the full start of Vietnam, India, Pakistan and other areas of the rapid development of the footwear industry. 2010 1-November, Vietnam's sports shoes output increased 20.2% year-on-year, the size of the above-scale leather shoes business output growth of 23.4%, the Chinese shoe industry poses a great potential threat.
The strength of China's shoe-making enterprises is still very strong. After nearly 20 years of development, China's footwear industry by virtue of the quality of investment environment and the advantages of labor resources, has established a sound upstream and downstream industry chain, the formation of a variety of footwear production of industrial clusters, the establishment of a perfect shoe products and footwear market and footwear Research and Development Center and Information Center.
Although China's footwear industry is now faced with domestic policy factors and the impact of rising labor costs, as well as from India, Brazil, Vietnam, Indonesia and other countries in the middle and low footwear competition, in high-end shoes and Italy, Spain, Portugal and other countries, But the comprehensive competitive advantage of China's footwear industry is still difficult for other countries.